Description: The quality strategy refers to the approach adopted to ensure the accuracy and reliability of data within technology systems. This strategy is fundamental to ensuring that the stored information is useful and relevant for business decision-making. It involves the implementation of processes and procedures that allow for the validation, cleansing, and maintenance of data, ensuring that it is consistent and up-to-date. Key characteristics of a quality strategy include defining quality standards, continuous monitoring of data, identifying and correcting errors, and training personnel involved in data management. The relevance of this strategy lies in its ability to improve trust in data, which in turn enhances the effectiveness of decisions based on that data. In an increasingly data-driven business environment, a solid quality strategy becomes an invaluable asset, enabling organizations to maximize the value of their information and minimize the risks associated with inaccurate or incomplete data.