Description: Related Products in e-commerce platforms are items that are presented as similar or complementary to the product the customer is viewing. This functionality is integrated into product pages to enhance the shopping experience by offering users additional options that may interest them. The idea behind this feature is to increase the likelihood of cross-selling and improve customer satisfaction by facilitating the search for products that align with their interests. Related products can include items from the same category, products that have frequently been purchased together, or even items that have similar features. This strategy not only helps customers discover new products but can also increase the average order value by encouraging additional purchases. In a competitive e-commerce environment, the effective implementation of related products can be a key factor in differentiating a store and fostering customer loyalty. Additionally, by personalizing recommendations based on user behavior, stores can provide a more relevant and engaging shopping experience, which can translate into increased conversion rates and customer retention.
