Description: Retargeting is a digital marketing strategy that involves directing ads to users who have previously interacted with a brand or product in a digital environment. This technique relies on the use of cookies and tracking technologies that allow the identification of website visitors and display personalized ads on various platforms, such as social media or content sites. The primary goal of retargeting is to remind users about products or services they have explored, thereby encouraging their return and increasing conversion possibilities. This practice has become essential in modern marketing, as it allows brands to maintain a constant presence in the consumer’s mind, optimizing the return on investment in advertising. Through precise segmentation, companies can tailor their messages and offers to different user groups, improving the relevance of ads and, consequently, their effectiveness. In the context of evolving digital landscapes, retargeting can include immersive experiences, where ads are not only displayed but integrated into virtual environments, offering more dynamic and engaging interactions for users.
