Description: Sales conversion is the process of transforming a potential customer into a real customer, that is, someone who makes a purchase. This process is fundamental in the commercial field, as it not only involves the completion of a transaction but also reflects the effectiveness of the marketing and sales strategies implemented by a company. Sales conversion is measured through the conversion rate, which is calculated by dividing the number of sales made by the number of potential customers. This indicator is crucial for evaluating the performance of a sales team and the effectiveness of advertising campaigns. The main characteristics of sales conversion include identifying leads, qualifying these leads based on their purchasing potential, and implementing closing tactics that facilitate the customer’s purchasing decision. The relevance of this process lies in its direct impact on a company’s revenue and in building lasting relationships with customers, which can lead to future purchases and recommendations. In an increasingly competitive business environment, optimizing sales conversion has become a priority for many organizations, which seek not only to attract customers but also to retain them and foster their long-term loyalty.
