Description: Sales Performance Management is a strategic process that involves monitoring and managing the performance of a sales team to achieve specific business goals. This approach is based on the collection and analysis of relevant data that allows organizations to evaluate the effectiveness of their sales strategies and make necessary adjustments. The main features of this management include clear goal definition, establishment of key performance indicators (KPIs), implementation of tracking tools, and conducting periodic analyses. The relevance of Sales Performance Management lies in its ability to optimize team performance, improve decision-making, and increase profitability. By providing a clear view of sales performance, companies can identify areas for improvement, recognize achievements, and foster a healthy competitive environment among salespeople. In an increasingly competitive business environment, effective sales performance management becomes a crucial element for the long-term success of any organization, enabling not only the achievement but also the surpassing of growth and profitability expectations.
