Description: Scrum is an agile framework for managing complex projects, focusing on collaboration, flexibility, and continuous value delivery. It is based on the idea that teams can quickly adapt to changes and improve their performance through short work cycles known as sprints. Each sprint has a fixed duration, typically two to four weeks, during which tasks are planned, developed, and reviewed. Scrum promotes team self-organization, meaning members are responsible for deciding how to carry out their work. It also includes specific roles such as the Scrum Master, who facilitates the process, and the Product Owner, who represents customer interests and prioritizes work. Daily meetings, known as ‘scrums’, allow teams to coordinate and effectively address obstacles. This approach not only improves communication and transparency but also fosters a collaborative and motivating work environment where constant feedback and continuous improvement are valued.
History: Scrum was developed in the 1990s by Jeff Sutherland and Ken Schwaber, who sought a more effective way to manage software projects. In 1995, they presented the Scrum framework at a software development conference in Austin, Texas. Since then, it has evolved and been widely adopted across various industries beyond software, becoming one of the most recognized and utilized agile methodologies in project management.
Uses: Scrum is primarily used in software development, but its application has expanded to other fields such as product management, marketing, and organizational development. It is particularly useful in environments where requirements frequently change and rapid adaptation is needed. Organizations use it to improve collaboration among teams, increase productivity, and deliver higher-quality products in less time.
Examples: A practical example of Scrum is the development of a digital product, such as a web platform. A team can plan two-week sprints to implement new features, conduct testing, and receive user feedback. At the end of each sprint, the team reviews progress and adjusts the plan according to customer needs. Another example is in marketing, where a team can use Scrum to launch campaigns more agilely and respond quickly to market trends.
