Description: Search Engine Optimization (SEO) is the practice of improving a website’s ranking in search engines. This process involves a series of techniques and strategies designed to increase a website’s visibility in organic search results. SEO is based on understanding how search engines work and what users are looking for when making queries. This includes selecting relevant keywords, creating quality content, optimizing site structure, and enhancing user experience. Additionally, SEO encompasses technical aspects such as site loading speed and mobile compatibility. In an increasingly competitive digital environment, search engine optimization has become an essential tool for businesses looking to attract organic traffic and enhance their online presence. Effective implementation of SEO strategies can lead to a significant increase in site traffic, which can translate into higher conversion rates and better return on investment.
