Description: Service innovation refers to the introduction of new or improved services aimed at more effectively meeting customer needs and expectations. This concept encompasses not only the creation of entirely new services but also the enhancement of existing ones, which may include changes in how they are delivered, the technology used, or the customer experience. Service innovation is crucial in an increasingly competitive business environment, where companies must quickly adapt to changing market demands. The main characteristics of this innovation include personalization, operational efficiency, and the integration of advanced technologies such as artificial intelligence and data analytics. The relevance of service innovation lies in its ability to generate value for both businesses and consumers, enhancing customer satisfaction and fostering brand loyalty. In a world where customer experience has become a key differentiator, service innovation emerges as an essential strategy for organizational growth and sustainability.
