Description: Site traffic refers to the amount of data sent and received by visitors to a website. This concept is fundamental in the field of web analytics, as it allows site owners to understand how users interact with their content. Traffic can be measured in terms of visits, page views, session duration, and bounce rate, among others. Each of these indicators provides valuable information about user behavior and site effectiveness. A high volume of traffic may indicate popularity and relevance, while low traffic may signal issues in content strategy or user experience. Additionally, traffic can be segmented into different categories, such as organic traffic, which comes from search engines, direct traffic, which arrives through direct links, and referral traffic, which comes from other websites. Understanding site traffic is essential for optimizing site performance, improving user experience, and ultimately achieving business goals across various technology platforms.
