Description: The target audience in data visualization refers to the specific group of users for whom a graphical representation of information is designed and created. This concept is fundamental, as an effective visualization must adapt to the needs, knowledge, and expectations of its audience. Understanding who the target audience is allows designers to select the types of charts, colors, and levels of complexity that best align with the users’ interpretive abilities. For example, a visualization aimed at experts in a technical field may include complex details and specialized terminology, while one directed at a general audience should be more accessible and easy to understand. Additionally, the context in which the visualization will be presented, such as a business presentation or an academic report, also influences its design. In summary, the target audience is a key element in creating effective data visualizations, as it determines how information should be communicated to maximize understanding and utility.
