Description: Customer management in e-commerce refers to the strategies and practices used to manage relationships with customers in a digital environment. This concept encompasses a variety of activities aimed not only at attracting new customers but also at maintaining and strengthening relationships with existing ones. It includes personalizing the user experience, customer service, complaint management, and customer loyalty. Effective customer management allows companies to better understand the needs and preferences of their audience, leading to increased satisfaction and loyalty. Additionally, the use of technological tools, such as customer relationship management (CRM) systems, facilitates the collection and analysis of data, enabling companies to provide a more tailored and efficient service. In an increasingly competitive market, customer management becomes a key factor for success, as a good relationship with the customer can differentiate a company from its competitors and contribute to its sustainable growth.
