Description: Feedback management in e-commerce refers to the process of collecting and analyzing customer comments about products and services. This process is essential for understanding the customer experience and improving the quality of the offering. Feedback management allows companies to identify areas for improvement, address consumer concerns, and adapt their marketing and sales strategies. Through surveys, reviews, and comments on various digital platforms, companies can gather valuable information about customer satisfaction, expectations, and market trends. Furthermore, effective feedback management not only helps resolve issues but can also strengthen customer loyalty and foster an active community around the brand. In a highly competitive e-commerce environment, where options are abundant, listening to and acting on customer feedback becomes a key differentiator that can influence purchasing decisions and the company’s reputation.
