Description: Privacy management refers to the process of ensuring the privacy of data during its processing. This concept encompasses a series of practices, policies, and technologies designed to protect personal and sensitive information of individuals. Privacy management involves implementing measures that ensure data is collected, stored, and used ethically and legally, respecting users’ rights. Key characteristics include transparency in data handling, informed consent from users, and individuals’ ability to access and control their own information. In an increasingly digital world, where data collection is ubiquitous, privacy management has become crucial for maintaining consumer trust and complying with regulations such as the General Data Protection Regulation (GDPR) in Europe. Effective privacy management not only protects individuals from potential abuses but also helps organizations avoid legal penalties and enhance their market reputation.