Description: A product line is a group of related products marketed under a single brand. This strategy allows companies to offer a variety of options to consumers, making it easier to identify and choose products that meet specific needs. Product lines can span different categories, such as food, technology, fashion, among others, and often share common characteristics, such as design, quality, or functionality. Creating a product line not only helps strengthen the brand but can also increase customer loyalty, as consumers tend to trust brands that offer multiple options within the same realm. Additionally, product lines allow companies to optimize their production and distribution by grouping similar products and reducing costs. In the context of e-commerce, product lines are crucial as they facilitate user navigation and enhance the shopping experience by clearly and accessibly presenting related options.
