Description: Traffic metrics in e-commerce are data that measure the volume of visitors to a website dedicated to selling products or services. These metrics are essential for understanding user behavior, evaluating the effectiveness of marketing strategies, and optimizing the customer experience. Common metrics include the number of unique visitors, total visits, average session duration, and bounce rate. Each of these metrics provides valuable insights into how users interact with the site, allowing merchants to identify areas for improvement and growth opportunities. For example, a high number of unique visitors may indicate good marketing reach, while a high bounce rate could signal issues with content relevance or site usability. In a competitive environment like e-commerce, analyzing these metrics becomes an essential tool for strategic decision-making, helping businesses maximize their return on investment and improve customer satisfaction.
