Description: Usage Evidence in the context of Content Management Systems (CMS) refers to the data collected that allows for the analysis of how users interact with content within these platforms. This information is crucial for understanding user behavior, identifying navigation patterns, and evaluating the effectiveness of published content. Through metrics such as time spent on a page, click-through rates, and interactions with specific elements, content managers can gain a clear insight into what works and what doesn’t. Usage Evidence not only helps optimize existing content but also guides the creation of new content, ensuring it aligns with audience preferences and needs. In a digital environment where user attention is limited, having accurate data on content usage becomes an essential tool for enhancing user experience and increasing the effectiveness of digital marketing strategies.
