Description: Value-added services are additional services that a provider offers to complement and enhance the customer experience with the main service. These services are not strictly necessary for the basic functioning of the product but provide significant benefits that can influence the consumer’s purchasing decision. In the technological field, these services may include technical support, software updates, training, consulting, and product customization, among others. Implementing value-added services allows companies to differentiate themselves in a competitive market by offering customers a more attractive and comprehensive proposal. Additionally, these services can generate additional revenue and foster customer loyalty, as users tend to value the attention and support they receive. In an environment where technology is rapidly advancing, value-added services have become essential for maximizing performance and customer satisfaction, ensuring that users get the most out of their technological investments.