Description: Value optimization in the context of automation with artificial intelligence (AI) refers to the process of maximizing the value of a product or service through the use of advanced technologies. This approach aims not only to improve operational efficiency but also to enhance customer satisfaction and business profitability. Value optimization involves continuously analyzing and adjusting processes, products, and services to ensure they align with market needs and expectations. In this sense, automation with AI plays a crucial role, as it enables companies to collect and analyze large volumes of data, identify patterns and trends, and make informed decisions that drive innovation and continuous improvement. Key characteristics of value optimization include personalizing the customer experience, reducing operational costs, improving product quality, and agility in responding to market changes. In an increasingly competitive business environment, the ability to optimize value through AI automation has become a key differentiator for organizations seeking to remain relevant and successful.