Description: Virtual events in the metaverse are gatherings that take place in immersive digital environments, where participants can interact with each other and the surroundings through avatars. These events can range from conferences and trade shows to concerts and recreational activities. Unlike traditional video conferences, metaverse events provide a richer and more engaging experience, allowing users to explore three-dimensional spaces, participate in interactive activities, and socialize more naturally. The technology behind these events includes virtual reality (VR), augmented reality (AR), and simulation platforms that create a sense of presence and community. The relevance of virtual events has grown significantly, especially in the context of the COVID-19 pandemic, where many in-person activities were limited. These events not only allow connections between people from different parts of the world but also offer opportunities for innovation in how social and professional interactions are conducted.
History: The concept of virtual events in the metaverse has evolved from early virtual environments in the 1990s, such as ‘Habbo Hotel’ and ‘Second Life’, which allowed users to interact in digital spaces. However, the term ‘metaverse’ gained popularity starting in 2020, driven by the rise of virtual and augmented reality, as well as the need for alternatives to in-person events due to the COVID-19 pandemic. In 2021, companies began to invest heavily in the development of metaverse platforms, leading to an increase in the organization of virtual events.
Uses: Virtual events in the metaverse are used for a variety of purposes, including conferences, trade shows, product launches, concerts, and networking activities. They are also employed in education, allowing students to attend classes and workshops in immersive environments. Additionally, companies use them for internal meetings and training sessions, leveraging the interactivity that these digital spaces offer.
Examples: A notable example of a virtual event in the metaverse is Travis Scott’s concert in Fortnite in 2020, which attracted millions of viewers. Another case is the ‘SXSW Online’ conference, which took place in a virtual environment in 2021, allowing attendees to explore different rooms and participate in discussion panels. Additionally, platforms like Decentraland and Spatial have been used for trade shows and art exhibitions, where participants can interact with artworks and other attendees.
