Description: Web-based AR refers to augmented reality experiences delivered through web platforms, allowing easy access without downloads. This technology uses web browsers and mobile devices to overlay digital information onto the real world, facilitating user interaction with virtual elements in their physical environment. Unlike augmented reality applications that require installation, web-based AR runs directly in the browser, making it more accessible and convenient. It utilizes technologies such as HTML5, CSS, and JavaScript, along with specific libraries such as AR.js or A-Frame, to create immersive experiences. The ease of access and removal of download barriers make web-based AR ideal for a wide range of applications, from marketing and education to entertainment and commerce. Additionally, its web-based nature allows for quick updates and the ability to easily share experiences through links, expanding its potential use across various industries.
History: Web-based augmented reality began to gain attention in the early 2010s as web technologies evolved to allow for more interactive experiences. In 2013, AR.js was launched, a library that facilitated the creation of AR applications in browsers. As technology advanced, tools for developers became more accessible, leading to an increase in the creation of web-based AR experiences. In 2016, with the release of Pokémon GO, interest in AR skyrocketed, further driving the exploration of web applications. Since then, web-based AR has continued to evolve, integrating into various platforms and applications.
Uses: Web-based AR is used in various areas, including marketing, education, entertainment, and commerce. In marketing, it allows brands to create interactive experiences that engage consumers, such as virtually trying on products. In education, it is used to enhance learning, allowing students to interact with digital content in their environment. In entertainment, it offers immersive experiences, such as games and interactive applications. In commerce, it facilitates the visualization of products in the user’s physical space, enhancing the shopping experience.
Examples: An example of web-based AR is the IKEA Place app, which allows users to visualize furniture in their home through their browser. Another case is the use of AR in advertising campaigns, such as those by Pepsi, which have utilized interactive online experiences to engage consumers. Additionally, educational platforms like Google Expeditions have implemented web-based AR to offer interactive virtual tours to students.
