Description: Web mining is the process of discovering patterns and knowledge from web data. This approach combines data mining techniques, machine learning, and data analysis to extract valuable information from large volumes of data available on the web. Web mining focuses on the collection, analysis, and interpretation of data from various online sources, such as websites, social media, and forums. Through advanced algorithms, trends, user behaviors, and consumption patterns can be identified, allowing organizations to make informed decisions. The main features of web mining include the automation of processes using artificial intelligence, predictive analytics to anticipate future behaviors, the implementation of Data Mesh architectures for efficient data management, and anomaly detection that can indicate problems or opportunities in the market. The relevance of web mining lies in its ability to transform unstructured data into useful information, which is essential in an increasingly digital and data-driven world.
