Description: Web monitoring is the process of tracking and analyzing the traffic and performance of a website. This process involves collecting data on how users interact with a page, including metrics such as the number of visitors, the duration of visits, the most viewed pages, and conversion rates. Web monitoring allows site administrators and marketing specialists to better understand user behavior, identify performance issues, and optimize the user experience. Web monitoring tools can provide detailed reports and real-time analysis, facilitating informed decision-making to improve a site’s effectiveness. Additionally, web monitoring is essential for managing online reputation, as it allows businesses to respond quickly to comments and reviews, as well as technical issues that may affect user perception. In an increasingly competitive digital environment, the ability to monitor and analyze web performance has become an integral part of business and marketing strategies.
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