Description: Web optimization is the process of improving the performance and user experience of a website. This process encompasses various techniques and strategies aimed at maximizing loading speed, usability, and accessibility of a site. Web optimization focuses not only on speed but also on enhancing user interaction, ensuring that visitors can navigate smoothly and without obstacles. Key features include image compression, minimization of CSS and JavaScript files, and implementation of caching techniques. Additionally, web optimization involves adapting content for mobile devices, ensuring a consistent experience across different platforms and screen sizes. In a world where user attention is fleeting, web optimization has become essential for maintaining competitiveness in the digital market, as an optimized website not only improves user satisfaction but can also positively influence search engine rankings, thereby increasing site visibility and traffic.