Description: Web usability is the ease with which a user can navigate and interact with a website. This concept encompasses various aspects, including content structure, interface clarity, accessibility, and task efficiency. Good web usability allows users to quickly find the information they seek, perform actions without complications, and enjoy a smooth and satisfying experience. Usability is often measured through user testing, where visitors’ interactions with the site are observed, identifying areas for improvement. Elements such as loading speed, adaptability to different devices, and navigation intuitiveness are crucial to ensure that users not only stay on the site but also return in the future. In a digital world where competition is fierce, web usability has become a determining factor for the success of any online platform, as an easy-to-use site can increase user retention and conversions.
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