Description: Web usability testing is a set of techniques and methodologies designed to evaluate how user-friendly a web application is. These tests focus on user interaction with the site, aiming to identify navigation, comprehension, and satisfaction issues. Through direct observation and data collection, areas for improvement can be detected that optimize the user experience. Usability tests may include having users perform specific tasks, measuring response times, and gathering feedback on the interface and content. This process is fundamental for user-centered design, as it allows designers and developers to make informed decisions based on real user experience. By implementing changes based on the results of these tests, companies can increase user retention, improve conversion rates, and ultimately achieve greater success in their business objectives. In a digital world where competition is fierce, ensuring that a web application is intuitive and easy to use has become a priority for organizations looking to stand out in the market.
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