Description: Website performance monitoring is the process of testing and monitoring the speed and performance of a website. This process involves collecting data on various aspects of the site’s operation, such as load time, availability, responsiveness, and user experience. Monitoring is carried out through specialized tools and software that allow website administrators to identify potential issues, optimize performance, and ensure that users have a smooth and satisfying experience. Key metrics evaluated include page load time, server response time, error rates, and performance across different devices. The importance of this monitoring lies in the fact that a slow or inefficient website can negatively impact user retention, search engine rankings, and ultimately conversions and sales. Therefore, performance monitoring is an essential practice for any website owner looking to maximize effectiveness and achieve business goals.