Description: Yammer is a private social network for organizations that allows employees to collaborate and communicate effectively. This platform focuses on creating a collaborative work environment where users can share information, ideas, and documents in a secure and controlled space. Yammer facilitates interaction between teams, departments, and hierarchical levels, promoting a culture of open and transparent communication. Its main features include the ability to create workgroups, send direct messages, share files, and conduct polls. Additionally, it easily integrates with other Microsoft tools, such as Office 365 and Microsoft Teams, providing a smooth and efficient experience. The interface is intuitive and similar to public social networks, making it easy for employees to adopt. In an increasingly digital and remote work world, Yammer has become an essential tool for maintaining cohesion and engagement within organizations, helping employees feel more connected and aligned with the company’s goals.
History: Yammer was founded in 2008 by Adam Pisoni, Jack Dorsey, and David Sacks. Originally, the idea emerged as a side project at the company Geni, but it quickly became an independent platform. In 2012, Microsoft acquired Yammer for approximately $1.2 billion, integrating it into its productivity suite, which allowed for greater expansion and development of the platform. Since then, Yammer has evolved, incorporating new features and improvements, and has established itself as a key tool in the Microsoft 365 ecosystem.
Uses: Yammer is primarily used to enhance internal communication within organizations. It allows employees to share updates, collaborate on projects, and access relevant information quickly and easily. It is also used to foster organizational culture by facilitating interaction among employees from different departments and hierarchical levels. Additionally, many companies use Yammer to conduct surveys and gather employee feedback, which aids in decision-making and improves the work environment.
Examples: A practical example of using Yammer is in a multinational company where teams from different countries use the platform to coordinate joint projects, share best practices, and celebrate achievements. Another case is that of an organization that implements Yammer to conduct surveys on job satisfaction, allowing employees to express their opinions and suggestions anonymously. It has also been used in companies to create interest groups where employees can discuss specific topics, such as sustainability or innovation.
