Description: The term ‘Zodiacal’ refers to everything related to the zodiac, an astrological system that divides the sky into twelve parts, each associated with an astrological sign. These signs, which include Aries, Taurus, Gemini, among others, are used to interpret personality traits, trends, and future events based on the position of celestial bodies at the time of a person’s birth. In marketing, ‘Zodiacal’ has become a popular strategy to attract consumers, using astrology as a means to personalize products and services. Brands often create campaigns that align with the characteristics of each sign, appealing to the emotional connection many people feel towards their zodiac sign. This connection can influence purchasing decisions, making consumers feel more identified with the products offered to them. Thus, the term ‘Zodiacal’ encompasses not only the astrological realm but has also integrated into the language of modern marketing, where personalization and emotional connection are key to commercial success.
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