1.0Glosarixhttps://glosarix.com/en/Team Glosarixhttps://glosarix.com/en/author/adm_glosarix/rich600338<blockquote class="wp-embedded-content" data-secret="Q0r45s6A9a"><a href="https://glosarix.com/en/glossary/perceptual-map-en/">Perceptual Map</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://glosarix.com/en/glossary/perceptual-map-en/embed/#?secret=Q0r45s6A9a" width="600" height="338" title="“Perceptual Map” — Glosarix" data-secret="Q0r45s6A9a" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://glosarix.com/wp-includes/js/wp-embed.min.js </script> Description: A perceptual map is a visual representation that illustrates how consumers perceive different brands or products in relation to specific attributes. This type of graphical tool allows companies and analysts to visualize the position of their products in the market, facilitating the identification of opportunities and threats. Perceptual maps are constructed from data collected […]